Everything you need to break into wedding floristry — from landing your first client to scaling to 50 weddings per year. Free guides, checklists, and expert advice from the Chic Academy team.
New to wedding floristry? Start here. These guides cover the fundamentals of transitioning from retail to weddings.
The complete roadmap for retail florists ready to break into weddings — from skills you already have to landing your first booking.
Getting StartedStep-by-step plan for transitioning your retail flower business into wedding work without losing your existing customers.
PortfolioNo wedding portfolio yet? Learn how to create stunning portfolio pieces through styled shoots, mock setups, and smart photography.
The business side of wedding floristry — pricing, contracts, and growth strategies that protect your time and your profit.
Stop undercharging. Learn the pricing frameworks that let you confidently quote $5,000+ weddings and actually make a profit.
ContractsProtect your business with proper contracts. Every essential clause explained — from substitution rights to force majeure.
GrowthReady to grow? When to hire, how to manage multiple weekends, pricing adjustments, and transitioning from solopreneur to team leader.
Sharpen your craft with guides on seasonal flowers, essential equipment, and marketing your work through photography.
What's available each month, cost implications of out-of-season requests, and smart substitution strategies every wedding florist should know.
EquipmentEverything you need to invest in before your first wedding — vehicle, cooler, tools, vessels, and processing supplies.
PhotographyNatural lighting, best angles, phone vs. camera, editing apps, and getting professional photos from wedding photographers you work with.
How to win clients, impress venues, and avoid the mistakes that hold most new wedding florists back.
What to prepare, questions to ask the bride, presenting your portfolio, setting budget expectations, and following up with a winning proposal.
Venue ReferralsThe relationship-building playbook for getting venues to recommend you — from cold outreach to becoming the preferred florist.
Common MistakesAvoid the costly mistakes that derail most retail florists who try to break into weddings. Learn from those who came before you.
These free resources are just the beginning. Chic Academy's flagship course gives you the complete system — templates, contracts, pricing calculators, vendor scripts, and step-by-step video training to go from retail florist to profitable wedding florist.
Built for retail shop florists who want to start doing 10-30 weddings per year at $5K+ per event.
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