Latest Articles
Wedding Florist Consultation: How to Run Your First Client Meeting
The consultation is where you win or lose the booking. Learn how to prepare, what to ask, how to pre...Alona Chasin
Sat, Feb 28, 2026
Seasonal Wedding Flowers: The Complete Month-by-Month Guide
Which flowers are available for your wedding month? A florist's guide to seasonal availability, cost...Alona Chasin
Thu, Feb 26, 2026
How to Become a Wedding Florist: A Retail Florist's Guide
You already know flowers. Now learn how to transition from retail to wedding work — booking your fir...Alona Chasin
Wed, Feb 25, 2026
How to Build a Wedding Florist Portfolio from Zero
You need a portfolio to book weddings, but you need weddings to build a portfolio. Here is exactly h...Alona Chasin
Mon, Feb 23, 2026
Wedding Florist Tools and Equipment: The Complete Starter Kit
Every tool, container, and piece of equipment you need to start doing wedding floristry. The essenti...Alona Chasin
Sat, Feb 21, 2026
Wedding Florist Pricing Secrets: How to Charge $5K+ Per Event
Why retail pricing does not work for weddings, how to build $5K-$10K proposals, and the labor and lo...Alona Chasin
Fri, Feb 20, 2026
How to Get Your First Wedding Venue Referrals
Venue referrals are the lifeblood of a wedding floral business. Here is exactly how to build relatio...Alona Chasin
Wed, Feb 18, 2026
Wedding Florist Contracts: What Every Clause Means and Why You Need Them
A handshake is not enough for wedding work. Essential contract clauses every florist needs, from pay...Alona Chasin
Mon, Feb 16, 2026
10 Things Retail Florists Get Wrong When They Start Doing Weddings
The most common mistakes retail florists make when transitioning to wedding work — and how to avoid ...Alona Chasin
Sun, Feb 15, 2026
How to Photograph Your Floral Work Like a Pro
Your phone is good enough. Learn the lighting, angles, and styling tricks that make your floral work...Alona Chasin
Fri, Feb 13, 2026
From Flower Shop to Wedding Florist: The Complete Transition Playbook
A step-by-step playbook for retail florists who want to add 10-30 weddings per year to their busines...Alona Chasin
Tue, Feb 10, 2026
Scaling from 10 to 50 Weddings Per Year: When and How to Grow
You have done 10 weddings and you are ready for more. Here is the roadmap for hiring, raising prices...Alona Chasin
Sun, Feb 8, 2026
Top 10 Wedding Flower Trends for 2026: A Luxury Florist's Guide
Discover the most stunning wedding flower trends for 2026, from romantic garden roses to bold tropic...Alona Chasin
Thu, Jan 15, 2026
How to Choose the Perfect Bridal Bouquet: A Complete Guide
Your bridal bouquet is one of the most photographed elements of your wedding. Learn how to select th...Alona Chasin
Sat, Jan 10, 2026
Stunning Wedding at Hotel Del Coronado: A Floral Showcase
Step inside this breathtaking oceanfront wedding at San Diego's iconic Hotel Del Coronado, featuring...Alona Chasin
Mon, Jan 5, 2026
Wedding Centerpiece Ideas: From Classic to Contemporary
Transform your reception tables with these inspiring centerpiece ideas. From traditional to modern, ...Alona Chasin
Sun, Dec 28, 2025
Luxury Wedding at La Jolla Country Club: Behind the Scenes
Go behind the scenes of this elegant La Jolla Country Club wedding featuring sophisticated floral de...Alona Chasin
Sat, Dec 20, 2025
Seasonal Wedding Flowers: What's in Bloom Month by Month
Planning your wedding flowers? Discover what blooms are available each month and how to make the mos...Alona Chasin
Mon, Dec 15, 2025
Romantic Winery Wedding at Monserate: Rustic Elegance
Experience the magic of this rustic-elegant winery wedding in Fallbrook, featuring organic floral de...Alona Chasin
Wed, Dec 10, 2025
How Much Do Wedding Flowers Cost? A Detailed Budget Guide
Understanding wedding flower costs can be confusing. Get a detailed breakdown of what to expect and ...Alona Chasin
Fri, Dec 5, 2025
Fairmont Grand Del Mar Wedding: Timeless Luxury
Step inside this exquisite Fairmont Grand Del Mar wedding featuring classic elegance, stunning flora...Alona Chasin
Fri, Nov 28, 2025
The Ultimate Guide to Wedding Ceremony Flowers
From arches to aisle markers, discover everything you need to know about ceremony flowers and how to...Alona Chasin
Thu, Nov 20, 2025